We are honored to have the following speaker presenting on this important and timely topic:

• Michael S. Amato, PhD Dr. Michael Amato is Methodologist for the Innovations center at Truth Initiative, and a research investigator with the Truth Initiative Schroeder Institute.

Webinar Objectives:

• Explain the strategies Truth Initiative uses to reach tobacco users with two distinct cessation interventions: BecomeAnEX and This Is Quitting

• Identify findings and describe generalizable insights gained from effectiveness studies using both interventions

• Describe the complex relationship of treatment engagement with cessation outcomes in the context of digital cessation programs